Feel Koplo x Promag - "Sobat Perih"

When one of Indonesia’s most energetic electronic acts teams up with a trusted digestive healthcare brand, the result is anything but ordinary. This collaboration introduced “Sobat Perih,” a cheeky, culturally aware anthem that turns stomach ache into a shared celebration. Its music video flips the usual relief narrative, transforming pain into laughter and dance in true koplo style.

‍

The song redefines how audiences relate to discomfort—shifting from silent suffering to communal coping through humor and rhythm. Featuring colorful visuals and everyday characters—a night-shift worker, a commuter, a student—the story blends real struggles with koplo’s infectious energy. The campaign struck a chord online, sparking hashtag challenges, memes, and a wave of playful “medicinal” humor across social media.

‍